Following its entry on the online distribution channel as well as the physical channel of one of the most important American retailers, namely Saks Fifth Avenue, Pasquale Bruni is announcing its partnership with Moda Operandi, one of the most exclusive luxury e-tailers.
Moda Operandi’s mission is to grow its partners’ image and business, as well as to shape its consumers’ personal style. This is why Pasquale Bruni, the iconic Made in Italy jewellery brand, is now present in the boutique section of the site and in trunkshows with unique pieces exclusively sold on the platform.
“In line with our selective distribution strategy in the United States, a special selection of our jewellery is now available on Moda Operandi. We are proud to partner with one of the most exclusive luxury e-tailers,” comments Daniele Bruni, President of Pasquale Bruni US. The renowned virtual showcase features the brand’s iconic collections, including Giardini Segreti and Aleluiá, unique jewels whose beauty is transformed into exquisite light designed to be experienced and worn.
With this new collaboration, Pasquale Bruni is continuing its expansion strategy, which includes the development of distribution channels through online platforms around the world.
2021 saw the brand’s entry into the best e-tailers in the luxury segment, including Ounass at the start of the year, the online channel where you can buy a selection of products expertly curated by some of the world’s best international designers and local talent from the Middle East, and from September Farfetch, the leading global platform for luxury fashion that connects creators, curators and customers.
The increase in traditional retail markets was supported by strategic distribution on the main digital marketplaces which, alongside the brand’s ecommerce launched in 2020, benefited from investments in digital that were gradually stepped up over the course of the year.